DSK Benelli made its first appearance in India back in March 2015 and since then, it has gone from strength to strength in this highly competitive market. In 14 months of operation, the Italian motorcycle maker has sold 3,000 units of its bikes with the Benelli TNT 600i alone commanding a whopping one-third share of the sales.
Shirish Kulkarni, chairman, DSK Motorcycles said, “DSK Benelli has managed to carve a strong niche for itself in India’s superbike industry thanks to our emphasis on performance coupled with compelling design language. We have established our brand leadership stance on the basis of our diverse portfolio that offers superbikes at various price points. Our overall vision is to create a vibrant super biking culture in India and help more and more riding aficionados experience the pure pleasure of owning an Italian superbike unlike any other.”
DSK Benelli is now looking to capitalise on this brilliant start and cement its place in the performance motorcycle market in India by launching 2 new models; The DSK Benelli 302R (a performance sports bike) and the DSK Benelli TRK 502 (a sport-adventurer), which was showcased at the 2016 Auto Expo in Delhi/NCR, will go on sale by the end of this year or by early 2017.
The current production capacity of DSK Benelli plant is 7,500 units per annum but the company plans to increase it by over 13 times to 1,00,000 units per year by the end of 2017. DSK Benelli also plans to increase the number of showrooms across India. With 17 DSK Benelli showrooms currently operational, the Italian brand plans to add 15 more showrooms in Tier 2 cities like Vadodara, Lucknow, Agra, Bhubaneshwar, Siliguri, Nagpur, Patna, Raipur and more.