The first edition of Mahindra Mojo Mountain Trails is almost underway, and the contingent of Mojo riders will be joined by Rannvijay Singh of Roadies fame.
He says, “Years ago I took part in Roadies just to lay my hands on the bike that was the winning prize. I am extremely thrilled to once again revisit those days by being part of a ride as historic as the Mountain Trail and what better companion than the Mahindra Mojo! I have ridden the motorbike and am quite impressed by its performance and ride quality. The Mojo is one of the most exciting bikes around and I’m looking forward to engaging with the Tribe and consequently spreading the message of brotherhood.”
The ride is being organised by Mahindra Two Wheelers to commemorate the launch of the Mahindra Mojo which is meant for long distance touring. The ride will start in New Delhi on 24 July 2016 and conclude at Chandigarh on August 7, 2016.
The expedition is designed to cover around 2700 kms over a period of 15 days through the Leh-Ladakh circuit. The Mountain Trail, which was open for Mahindra Mojo customers through online registration will pass through treacherous terrains of Manali, Keylong, Sarchu, Leh, Nubra Valley, Pangong, Kargil, Srinagar, Patnitop & Dharamshala.
Similar to how Royal Enfield’s famed ‘Himalayan Odyssey’ campaign sees hundreds of Royal Enfield riders band together and ride to remote regions in the north, Mahindra will be hoping to start a community for the owners of the Mahindra Mojo.
Naveen Malhotra, Senior General Manager – Marketing and Product Planning, Mahindra Two Wheelers says Mahindra Mojo stands for joy of Riding and Brotherhood. The forthcoming Mountain Trail sees owners and biking enthusiasts experience the bike’s capability through the terrains of Ladakh and build relations with fellow riders. With Rannvijay being an avid biker, the company looks forward to his Mojo riding experiences.
The Mahindra Mojo itself is a long-distance tourer that is meant to offer the perfect blend of comfort and power. It is powered by a sublime 295 cc liquid-cooled engine that develops 27 bhp and 30 Nm of power and torque respectively. The Mojo also has a massive 21 litre fuel tank and dual-exhausts with an unbelievable good noise. The Mahindra Mojo is currently one of India’s best value-for-money sports tourers and it’ll be interesting to see if it can acquire a fan following befitting of that.