2016 continues to see Royal Enfield growing in leaps and bounds as the iconic bike maker recorded a 31% increase in sales from 39,867 units sold in July 2015 to 52,128 units sold in July 2016. The Royal Enfield sales of exported bikes also saw an increase of 40% to 1,250 units compared with 893 units in the corresponding month last year.
The Royal Enfield Classic 350 continues to be the company’s most popular offering and accounts for almost half of the total Royal Enfield bikes sold. The Classic 350 averages sales figures of 25,000 units each month.
Royal Enfield sales figures have been going upwards for the past few years and the company continues to rake in more orders than its monthly supply which is the cause behind its long waiting periods. Also, the Royal Enfield Himalayan (the company’s first adventure-tourer) is now wildly popular and is contributing significantly to the company’s sales figures.
Royal Enfield is recognised as one of the most popular brands in India and has been growing exponentially and consistently over the past decade. Their sales in the Fiscal Year 2015-2016 have seen them become the 5th largest bike manufacturer in India at the expense of Yamaha. To capitalise on this continuous rise in demand, Royal Enfield also aims to expand its reach in India with 566 dealerships now open across the country.
After establishing a strong foothold in their home market of India, Royal Enfield is planning to take on the likes of Harley-Davidson and Triumph on a global scale. The Chennai based bike manufacturer has recently set up a new R&D centre in England where the development of a new Royal Enfield 750cc bike is currently underway.
It looks like the next fiscal year is going to be even bigger than the last in terms of sales for Royal Enfield as the company continues to show us that going slow and steady does win you the race.